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Keith Dennis Consulting for Beneficial Electrification, CEO of Electrification Strategies

Keith Dennis

Founder and CEO

He is the CEO and founder of Electrification Strategies LLC. Keith is also the President of the Beneficial Electrification League, a 501c3 non-profit organization whose mission is to increase understanding of the benefits of electrification by promoting the market acceptance of beneficial electrification. Keith has an interdisciplinary background in engineering, business, and law. He worked for nearly a decade at NRECA where he was Vice President of consumer member engagement and coined the term "environmentally beneficial electrification," which led to an industry movement around beneficial electrification.

Keith joined NRECA directly from the Department of Energy's Office of Energy Efficiency and Renewable Energy (EERE) where he led a Policy and Guidance Team for a $3.2 billion energy efficiency and conservation grant (EECBG) program. He also served at The White House Council on Environmental Quality where he supported several large energy efficiency and renewable energy programs.

Keith holds an A.B. in Engineering and Environmental Sciences from Dartmouth College, a Bachelor of Engineering (B.E.) and Master of Engineering Management (M.E.M.) from the Thayer School of Engineering at Dartmouth College, and a Master of Studies in Environmental Law (M.S.E.L), summa cum laude, from Vermont Law School. He is also licensed Professional Engineer (P.E.).

Keith’s full resume is available upon request.

Alex Hofmann, Chief Strategy and Operations Officer, Electrification Strategies

Alex Hofmann

Chief Strategy and Operations Officer

Alex Hofmann is the Chief Strategy and Operations Officer for the Beneficial Electrification League (BEL) where he helps organizations better capture and deliver the benefits of electrification. Before joining BEL he worked for nearly 13 years at the American Public Power Association where he was Vice President of Technical and Operations Services, sat as a Principal member of the National Electric Safety Code Main Committee, was named one of the industry’s top 40 innovators by Public Utilities Fortnightly, and developed and piloted the Light Up Navajo project with the Navajo Tribal Utility Authority. Mr. Hofmann has been awarded three utility operations-related patents and was responsible for the safety, security/cybersecurity, resiliency, reliability, energy services, mutual aid, benchmarking, and analytical services at APPA. Mr. Hofmann has provided technical advocacy before the Department of Energy, Environmental Protection Agency, Occupational Health and Safety Administration, Office of Management and Budget, and other governmental and industry forums. He has also worked to develop electric infrastructure models, distributed energy projects, and LEED Certified electric systems. Mr. Hofmann earned his Master’s in Public Administration from Columbia University in the City of New York, and his B.S. degree from the California State University of Monterey Bay.

Anita Moreno
Director, W/E Together, Electrification Strategies

Anita Moreno

Director, W/E Together

Anita Moreno earned an Associate Degree in Accounting from Northwestern Michigan College in Traverse City, MI and a CWCP certification (Certified Workers’ Compensational Professional) from Michigan State University in Lansing, MI. These degrees, along with a Bachelors Degree in Organizational Development from Spring Arbor University in Spring Arbor, MI, helped her to focus on a rewarding Human Resources career within the Casino and Automotive industries in Michigan and later in Georgia. She attended the MIP (Management Internship Program) and received a certification through the University of Wisconsin-Madison. Anita spent 16 years in the electrical utility industry with Flint Energies in central Georgia. While at Flint she started her career directly under the VP of Corporate Services as an Organizational Coordinator, using her specialized talent and enthusiasm for Human Resources to recruit new talent for Flint and develop a Line Technician training program for the 17 counties served by the utility. Soon after she was promoted to Manager of Member Services, managing Field Services, the Call Center, and Frontline operations for the electric cooperative. Most recently, Anita served as the Director of Member Advocacy. In this role she worked closely with local CAP’s and other agencies finding resources to help Flint’s members pay for their utilities at an average of $1.5M/year. She also helped pilot the first fuel switch home in Georgia through W/E Together.

Doug Fitzmorris, Beneficial Electrification Analyst, Electrification Strategies

Doug Fitzmorris

Beneficial Electrification Analyst

Doug Fitzmorris is a Beneficial Electrification Analyst for BEL where he supports the leadership and operations teams by providing research, writing, and project management support across many of the organization’s strategic initiatives. In this role, he helps to accelerate the application of beneficial electrification that delivers on the environmental imperative of climate change by helping organizations and communities to engage in various programs to achieve equitable changes in electrification. Prior to joining BEL, Doug was an Electricity Analyst at the US Department of Energy’s Energy Information Administration (EIA) where he supported renewable energy survey operations by examining generator-level specific data for electric power plants in the United States. He also conducted electrical power plant frame research on operational and proposed renewable power projects in order to analyze and help facilitate the EIA’s ability to forecast expected changes to the US energy portfolio. He has previously worked as a Chemist at an IBM research lab, where he applied comprehension of federal EPA and state environmental laws and regulations to ensure that laboratories maintained all applicable testing and emission standards.

Doug is a graduate of James Madison University in Virginia, where he earned a BA in Political Science and Philosophy.

Jordan Nachbar, Beneficial Electrification Program Manager, Electrification Strategies

Jordan Nachbar

Beneficial Electrification Program Manager

Jordan Nachbar is a Beneficial Electrification Program Manager for BEL where he works cross functionally to support BEL's priority programs and initiatives. Jordan is passionate about collaborating with stakeholders across the energy spectrum, from utilities and policymakers to consumers and environmental advocates, to identify and facilitate electrification solutions that work for the end-use consumer, local communities and the environment. Prior to joining BEL, Jordan served for more than four years as communications manager for the Smart Electric Power Alliance (SEPA), where he supported a variety of efforts to accelerate the smart transition to a carbon-free energy future. Earlier in his career, he held roles in public affairs consulting and government relations.

Jordan is a graduate of the University of Michigan, where he earned a BA in Political Science and Economics.